Advisory

Via Fabri

reads as
the builders’ road
and as
the way of building

An advisory practice on AI, learning, and the transformation of education.

A practice of Matthew Rascoff (opens in a new tab)

Practice

What we do

Advisory work for institutions and for the people building inside them.

  • Strategy for digital and AI education

    Helping universities, systems, and schools decide what to build, what to buy, and what to leave alone. The answer is usually smaller than the budget request.

  • Standing up the operations, not just writing the memo

    Founding and staffing the unit that does the work. A recommendation nobody is resourced to carry out is a document, not a change.

  • Advising builders

    Working with founders, funders, and boards on education ventures, at the stage where the shape of the thing is still open.

The name

Two words of Latin

via
The road, the way, geographic and philosophical.
faber
One who works in hard material.
fabrī
Of the builders and makers, of building and making.

01  The claim

Homo faber

Appius Claudius Caecus left the line in his Sententiae: homo faber suae quisque fortunae. Each person is the maker of their own fortune. Fourteenth-century humanists recovered it and made it central to the Renaissance, as a claim about what a human being is. Not a knower first, but a maker — someone who takes material and leaves it changed.

02  The grammar

One form, both numbers

Faber is the builder, singular — the same word the Renaissance rendered as maker. Fabrī is two things at once: the genitive singular, of the builder, and the nominative plural, the builders. Same five letters, no choice to make between them.

So via fabri is the way of building and the community of builders at the same time. That is not a pun anyone went looking for. It is how the noun declines.

03  The street

Craft passes along a street

In Rome a via took the name of the trade that worked it. Workshops of one craft stood side by side, apprentices moved between them, and everyone's work — and everyone's failure — was visible. A bazaar is the same arrangement with a roof on it. So is a guild quarter, a shipyard, a good department.

Via carries the older sense too: a way of proceeding, not a line drawn between two points. Homo faber is a claim about human dignity that is nonetheless solitary, one person and their own hands. Via Fabri keeps the making and drops the solitude.

Homo faber suae quisque fortunae.

Each person is the maker of their own fortune.

Appius Claudius Caecus, Sententiae

Contact

If you are building something and want another pair of hands on it.

Menlo Park, California.